Ladybird Member Spotlight: Catherine Bennett
Catherine was one of our very first Founding Members! She is a mom, business owner, marketing director, copywriter, and designer.... to name a few! She started a marketing business in 2018 after earning master's degree in professional communication. She's originally from Reno, NV but moved to Utah in 2008 to attend Utah state. And that is where she met her hubby, and has lived here in SLC ever since. She is a mom to two beautiful babies. Catherine loves nature, traveling, writing, and reading.
What does your typical day look like? My typical day looks like holding my laptop bag, a diaper bag, a car seat, and my toddler's hand while crossing a busy street. Need I say more? Some days I'm in the office working with a client, other days I'm working at Ladybird, and when I have to I work from home during nap times and late into the night. I squeeze outings in with my kids wherever I can. It's challenging, fun, exhausting, and wonderful in every way. How do you measure success? I measure success in three ways: how well I'm able to balance my work life and family life, how well I'm contributing to my family financially, and how many challenging projects and situations I've punched in the face. What's the hardest thing you've learned from having your own business? I need to trust other people with my babies. I'm not talking about my biological babies. I'm talking about projects that I want to hit out of the park, but have no time to do. I have to let other people prove that they can step up and do just as good a job.
What excites you most about what you do? It stretches my mind in so many ways and it's never, ever boring. A new, interesting project is always around the corner whether it be an explainer video, an e-book, an infographic, brand messaging, or a website overhaul. How do you stay creative, motivated and stave off burnout? Where do you look for inspiration? I protect my time at work and my time with my kids. It gets messy when the two mix. For me, creativity lives in silence and white walls, so I seek out quiet spaces to crank projects out. A lot of the work I do requires deep thinking and minimal distractions. I read as often as I can and find inspiration in the way others write and think. If you could go back in time, to give the younger version of you advice from what you've learned as an entrepreneur, what would that be? I would tell her to trust her instincts. Let those instincts win 9 out of 10 battles. If you could attend a dinner party with ANY 2 people- who would it be?
Founders of theSkimm Danielle Weisberg and Carly Zakin. They are women my age who transformed journalism to meet millennial needs and the product is absolutely brilliant.